![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/01a8ae7f-1400-4cac-8a1e-80f7d1de4a7a_rw_1200.jpg?h=17355503b4ed7e94cfe7c585a0f56f1c)
Waypoint was a B2B company that specialized in collections for the energy and automotive industry.
My first task when I joined this team was to rebrand the company into something trusted and approachable to the audiences it supported. I developed everything from the new brand and ID system to collateral and presentation templates and social media.
Waypoint Branding Guidelines
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/e00dd391-5985-4b27-83c6-bda0ed4022be_rw_3840.jpg?h=88c7ced21d56eb7373b393f9f6576e49)
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/70bedaad-58d6-43de-ae91-01282cffd6cd_rw_3840.jpg?h=fc3a062ad9a688cc69af140292c62909)
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/4c4a114f-89fc-4dc8-bd10-aa4c6cbb8548_rw_1920.jpg?h=faee4fb47f18cd4d98cf6a5e8c5cc787)
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/0308b50d-e5d0-481f-9ed8-db55c4942640_rw_1920.jpg?h=972c6caa2e760a2254ad6cc97c9a099a)
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/82355ad0-dded-468f-946e-41fa864e9dcf_rw_1920.jpg?h=dbafa267454da6d6603be2c2963c4f39)
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/d8304882-8c43-46da-9e6b-8609f8ec143b_rw_1920.jpg?h=ac33a8d7408b39ad7aa3259af0543481)
Waypoint eBook
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/cf7740fb-4e2e-4c7a-91e2-6be872ceae54_rw_1200.jpg?h=5a58e69061739048729c89a5122ab8b0)
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/516a9f0d-b014-4e5a-815c-2ad64a25d156_rw_1200.jpg?h=c75dab6f2e92c51ff94f0cde94bb4cfc)
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/fa9adba3-e1f9-4d88-bea2-3e6b8557f4f7_rw_1200.jpg?h=17d936ffede0e0b77ddb1446d1941f68)
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/7d5b0f0f-89b2-4366-94d0-78dd615e4e71_rw_1200.jpg?h=dc1daaf3a13adcd91d9796172f603249)
Waypoint Resource Group Website Design
![](https://cdn.myportfolio.com/4f28a116-6d2e-4dfc-8b1d-a62286b40060/cfb08d8a-0e4e-460a-b224-9af0b508b90c_rw_1200.jpg?h=c520997557050f0f1f507b9c66713318)